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  Muddy Waters is owned by Audra Marx and Audra runs a really good shop.  Her Barista's are SCAA (Specialty Coffee Association of America) of which I am a member since 1991 (maybe 90).  She has a 2003 Tops Award and is 2001 Golden Cup Certified.  And the apple pie   was deeeelicious.  Thank you Jill, Chris and Audra.  The 100 West Main Street Coffee House is just electric.  You can feel the success and you can feel the good emotions coming from the customers.

This is Jill, from, of all places, Toms River New Jersey This is interesting because our KMO Roasting facility is in Vineland and Millville New Jersey not far from her home town.  Cathy and I regularly travel to Albert Hall in Waretown where the Bluegrass sings and the audience swings every Saturday Night.  Like there are 400 to  500 folks there every Saturday Night.  On good weather nights groups form all over the grounds and parking lots and the Shed and the Porch.  So Jill its like being with folks from home.  Thanks for telling us about it.  And this is Jill running

This is Chris just getting started and this is Chris running .  Good man.

And Chris is now on my list of favorite Coffee People.  When we introduced ourselves the first he exclaims is "Kaffe Magnum", the short version of our Company name.  And he says '"you guys are on the coffee map", which is always great to hear, and know.  

I sure hope we can do some work of Audra, whom I have not met, as she is a top draw proprietor and entrepreneur and hires really good people, who smile, converse while working fast, and are just plain friendly.

This trip is designed to find out the traits of successful coffee stores and the one of the first places I would have a new owner visit is this.  Just open in another town and don't compete with a friend or source of information.  In short, don't burn your important bridges, and build an allied group around you.

Audra Loves Coffee.

And I Love Coffee.  Perhaps one day we will meet.  

Tomorrow I ride south yet again in search of successful coffee houses who might help others become Dragon Slayers and David's.

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